OUR RICH HISTORY
The idea to form an association of Mexican-American wine producers was revived in May 2010 during an informal meeting of vintners gathered in the courtyard of a colonial era hotel in México. The vintners from Napa Valley and Sonoma Valley were in Morelia to pour their wines at the Michoacán State Fair on the invitation of the Governor of Michoacán. Over several days in Morelia the vintners were able to developed a strong bond, exchanged ideas and developed a greater level of respect for one another.
The events organized by the Governor of Michoacán and the interactions with various industry and business leaders from the state made it obvious that a strong interest and desire exists for wine produced by the Mexican-American vintners. The pride shown by the representatives of the State of Morelia in vintners born from a common Mexican heritage strengthened the bonds between the vintners whom recognized that their similar personal histories and heritage have a value that can be leveraged not only in México, but also in the United States where Mexican-Americans are one of the fastest growing wine consumer groups.
The vintners recognized the need for an association that could more easily take advantage of the members common heritage and history. The vintners also acknowledged that such an association would also have an obligation to highlight the sacrifice and contributions to the wine industry made by the farmworkers. The vintners agreed that is was no longer a matter of “if” they should form an organization but “when” one should be formed.
Shortly after their successful trip to México, the vintners agreed that it was now their collective responsibility to form an organization that would not only serve as a marketing vehicle but a source of motivation and support for future generations of aspiring Mexican-American winemakers and winery professionals. Over the course of several months and many meetings Mexican-American Vintners Association was born.EXPLORE OUR VINTNERS
MAVA and its members strive to bring awareness to world class Mexican-American produced wines while advocating quality standards throughout its members, and providing educational sponsorships to Latino youth.
The continued progress of MAVA is a testament to the idea that when we all come together as one and speak with one voice for the benefit of all, great things can be accomplished.